The famous Angry Birds team up with BirdLife International in a unique campaign to protect real-life birds in the South Pacific. Like their counterparts in the game, Pacific birds are threatened by introduced predators eating their eggs and so pushing them to the verge of extinction.
Rovio Entertainment Ltd, the world-leading entertainment company, announced with the planned release of Angry Birds Seasons on the 30 April that they are taking up the fight with BirdLife International to save the most threatened birds of the Pacific from extinction. The new release will allow gamers to explore the story behind real birds in the Pacific and support their struggle against non-native predators.
“With more than 2.8 billion downloads of Angry Birds our fans worldwide know only too well the story of the Angry Birds’ mission to protect their eggs from their mischievous nemesis, the piggies.” said Sami Lahtinen, SVP Games at Rovio Entertainment. “It is great to be able to reflect this story with a real life situation that helps BirdLife protect and restore bird populations in the Pacific.”
“It’s really sobering to realise that some of the species to be saved by BirdLife have populations lower than the number of staff working at Rovio Entertainment.”
The introduction by humans of non-native species – often referred to by experts as “alien invasive” – such as rats, has caused the extinction of half of all bird species in the Pacific. This tragedy continues with 81 species still threatened with extinction today.