By Ciarán DunbarBBC News NI
Wildlife expert Chris Packham once caused a stir by suggesting that conservation efforts should focus on protecting habitats of all wildlife, rather than focusing on "famous" animals.
The BBC presenter asked if efforts to preserve "t-shirt animals" were harming wider conservation efforts.
A recent study suggested many people are unaware that animals they consider as "charismatic"
Does the huge media interest in such species as the curlew or the corncrake harm conservation work with other species?
Some campaigners believe so, but others involved in conservation say that resources, including money, given to help well-known animals benefit all wildlife.
John Leech, of the Irish Red Grouse Association, is based in south Galway, the site of the bird's largest population in Ireland.