9 Jan 2018
By Elena Markitani
BirdLife Cyprus’s latest
publication ‘What’s that bird?’ is a bird guide for young explorers. Elena
Markitani explains why it’s especially important in Cyprus to introduce
children to the wonders of the natural world while they are young.
Every great naturalist or
ornithologist was a child once. But what first opened that child’s eyes to the
wonders of nature? Was it a loving parent or an inspiring teacher? Did they
experience some perfect ‘lightbulb’ moment – ‘WOW! Look at that bird, the fast
one diving through the sky…it’s amazing!’
This was our thinking at BirdLife
Cyprus when we first embarked on the daunting task of publishing a bird guide
for children. All the usual design frustrations and printing dilemmas were just
the tip of the iceberg – the real challenge was being able to re-imagine things
that we know so well from a child’s point of view. But how else could we hope
to reach our target audience?
No comments:
Post a Comment