PUNE: Global animal rights organisation People for Ethical Treatment of Animals (PETA) India, has launched a new ad campaign to spread awareness about not caging birds. The campaign, which is being used online and on social networking sites and is expected to bepopularised at college festivals, concerts and other youth-related events, is targeted at increasing awareness about the need to free birds from confinement and prevent their physical abuse.
"Birds are born to fly free. For them, flying is as natural and important as walking is to us. Stealing their freedom by capturing them and putting them in cages to spend their entire lives in a tiny prison is as unacceptable as it would be to lock a human being in one tiny room for life," said Benazir Suraiya, lead media and celebrity projects coordinator, PETA India.