The creation of hand-stitched key fobs is helping prevent the extinction of the endemic . The parrot – known colloquially as Philippine Cockatoo – is classified as Critically Endangered and has suffered a huge and rapid population decline due to the loss of its lowland habitats, as well as illegal trapping for trade. To reverse its fortunes, Loro Parque Fundación (LPF) has supported the Philippine Cockatoo Conservation Program (PCCP) since 1999, which uses Philippine Cockatoo as a flagship species for biodiversity conservation. This year, PCCP engaged local people by providing training for sewing skills so that handmade key fobs depicting the cockatoo, as well as other Philippine wildlife, could be made.
The 'Sewing for a Cause' training took place in Puerto Princesa City, encouraging local people to raise awareness and help conserve Philippine Cockatoo and its habitat on the island of Palawan. Training was first given to women's groups from Puerto Princesa City and Narra, a region that includes Rasa Island, a key site that holds up to 40 per cent of the wild population of Philippine Cockatoo. A second round of training was given to inmates from the Iwahig Prison and Penal Farm in Puerto Princesa City, taking place inside a medium security compound.