In today's technology-driven world, it can be very easy to focus on technological advances and ignore the effects on the Earth and the millions of species living on it. There are of course, many initiatives to draw attention and assistance to conservation efforts. The conservation world is smaller than one may think though, with many initiatives being spear-headed by the same people. Bird conservation is no different, and indeed, is not easily separated from general conservation efforts, nor should it be.
The most well-known bird conservation organization is the Audubon Society. This national society has numerous local chapters, and works to help various conservation causes. What is most impressive about the Audubon society is the success of their grassroots recruiting methods. This method is at the heart of Audbon's origins, long before the society was even imagined.