Bill Oddie is clearly a little hot under the collar the moment, as he makes his case for the red grouse being adopted as Britain's national bird. His suggestion has arisen because the famous naturalist and former comedy star of the Goodies is concerned that certain wealthy people in society are killing the feathered moorfowl for sport. By elevating the bird to national 'emblem' status, he feels that they are likely to receive more protection and the people who are currently killing them may think twice about their actions.
Speaking earnestly and very obviously from the heart at the Oxford Literary Festival, Oddie asked the assembled audience how they thought that people would react about "blasting the national bird to buggery?" His comments were in reaction to what he perceives as the actions of a number of rich "dishonest, cruel" people in society, who have been hunting the red grouse for what he views as being purely for the reasons of sport.